You’ll be able to change cookie expiration and replace settings in GA4

As an alternative of utilizing the Google Tag Supervisor or world web site tag code for cookie expiration or settings, now you can replace them in GA4.

Google introduced final week that if you wish to make modifications to the default cookie settings, you are able to do so proper within the GA4 property column part of your account.

Learn the announcement and assist information. You’ll be able to learn the announcement and discover ways to change these settings right here.

Why we care. Making these modifications can now be finished quicker and simpler via GA4 as a substitute of contacting your developer or making updates to the worldwide web site tag.

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