Newsletters have become the most popular way to communicate news with your audience and stay in touch. When you browse Google and enter web pages, like 90% of websites use a newsletter, have you noticed? Well.. I made up this number, but most sites use it. So, it has to be an indicator that it is something that makes sense to do. And when we talk about artists/musicians, they are no exception. In this article I am going to explain to you why it makes sense to have an email list and how to create a musician or artist newsletter.
Table of Contents
What is a newsletter and why make one for artists?Benefits of having a musician newsletterHow to make a musician newsletterStep 1: Choose an email serviceStep 2: Create a listStep 3: Create an email collection formStep 4: Create a automatic welcome emailStep 5: Start sending your emails
Alternative for artists without a website: Landing pagesFinal thoughts
What is a newsletter and why make one for artists?
A newsletter is an online communication channel where you can transmit your news, updates, launches or new products to your audience. People enter your email list through a form, and from there you can send them emails when you want.If you’ve noticed, social networks serve a similar function, but it’s not exactly the same.With a newsletter, you don’t depend on a third party to communicate the news, but rather you create your own medium to stay in touch.I’m not saying that social networks are not useful, on the contrary, they are extremely useful to increase the audience. But the newsletter allows you direct contact without a platform in between. In a way, email communication makes it much more personal and direct, creating a better affinity with your beloved audience. In addition, you should also keep in mind that the Most people have Gmail installed on their cell phone (thanks to Android) and receive notifications directly. With social media, there is no such thing.
Benefits of having a musician newsletter
So why does it make sense to have a musician newsletter?
Well, with an email list you can send the following to your audience:
- Send new releases of singles, EPs or albums for them to listen to or buy on streaming platforms.
- Communicate the dates of the band’s live performances.
- Let people know about your new merchandising products.
- Any other ideas that offer value to your audience.
How to make a musician newsletter
To create a musician newsletter the right way, you will need a website where you can put the email collection form. In the following steps I will explain how to make a newsletter only if you have a website. If you don’t have a website, at Finally I explain the alternative to do it without a website.
Step 1: Choose an email service
Obviously you have not thought that you have to send the emails one by one. To manage the email marketing service, you have to choose an email provider service. There are many providers such as AWeber, ActiveCampaign, Hubspot, MailLite, Mailchimp or SendinBlue. You can research each one and which one is best for you depending on the use you are going to give it. Some charge for the number of subscribers and others for the number of emails sent. For example, MailerLite is free up to 1,000 subscribers and then charges $15 up to 2,500 or $30 up to $5000. On the other hand, SendinBlue has no limit on subscribers, but rather they charge for emails sent. It has free up to 300 emails per day (counted individually) and for 10 thousand emails per month it costs $25. It is a matter of preferences, whether you prefer to pay by subscribers or by the number of emails sent. Personally I prefer to pay by the number of emails and that is why I use SendinBlue, since it is more tailored.
Step 2: Create a list
Once you have your email service, it is time to create the list. On the service platform, you must go to the list or contacts part and create one. In this list, all your new ones will be added. contacts you will start receiving.Usually for artists with a single list it is fine as we will send everyone the same thing.But if you want to segment multiple lists based on purpose, you can do that too.
Step 3: Create an email collection form
Now it’s time to add new contacts to the list we created. For that, we will need to create an email collection form on our website. If you use WordPress, you can use the official email service plugin such as, for example, that of SendinBlue, MailerLite or AWeber. If you use another web platform such as Squarespace or Wix, some have a connection to email services with automatic integration. Otherwise, you can create a subscription form in the email service, obtain the HTML code and paste it on your website. All email services have instructions on how to do this (it’s super easy). For example, this tutorial explains how to integrate SendinBlue with Wix. For more specific tutorials, Google “how to integrate with”. This is an example of the forms that can be created with SendinBlue.
After configuring it, the new contacts will be added to the list you created in step number 2.
Step 4: Create an automatic welcome email
The welcome email is an essential factor in making people feel like they are already part of your list. In most automated email services, you can set up a welcome email that is automatically sent when the person signs up. register.In your welcome message make sure to include the following things:
- An irresistible email “subject” to open. Make it friendly and avoid being generic.
- Let them know how important they are to you.
- Explain what you are going to send them so that they remain expectant.
- Be concise and short, long emails are boring and no one reads them.
Step 5: Start sending your emails
Now that the entire collection funnel has been configured, it’s time to start sending emails. This is the part where you must stay active to send updates about your tours, releases, merch, etc. My advice is not to send too many emails via month because it can be annoying (and spammy) but the amount necessary to keep them motivated.
Alternative for artists without a website: Landing pages
In case you do not have a website, there are email services that offer “landing pages”, or in Spanish, landing pages. These are single-page sites to capture emails from your audience. On this page, you explain why your audience should enter their email and what you are going to send them. For example, ConverterKit is an email service that offers incredible templates for creating landing pages within their platform. Other email services they offer This function is MailLite, GetResponse or ActiveCampaign. Landing pages are actually used in marketing with the aim of having better conversion rates, so they are not only for musicians without a website. Even if you have a website, it is also recommended that you create your own landing page, but within your platform. From your social networks (Instagram, Facebook, etc.) you can send people to the landing page and thus get their email.
Final thoughts
Creating a musician newsletter is essential if you want to improve your interaction with your audience and improve overall performance. Generally, many email services offer up to 1,000 subscribers for free, so you can get started at no cost. So, You have nothing to lose. Just focus on offering the greatest value to your audience and in this way, you will have the best response and performance.