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HomeMobileMeet the New Purple Version, S22 Bora Purple – Samsung World Newsroom

Meet the New Purple Version, S22 Bora Purple – Samsung World Newsroom


Each colour has its personal distinctive traits and heritage. Amongst them, purple has been one of the vital beloved. It’s a compelling colour, mixing the calmness of blue and the thrill of purple to create a distinct type of power that evokes heat and optimism. It’s welcoming and inclusive, embracing range.


In that sense, purple stands for a similar issues Samsung Galaxy does: embracing individuality, pushing boundaries and relentlessly innovating below the philosophy of openness.


From mild and playful to darkish and daring, many shades of purple have resonated by way of the ages in several methods — as they’ve by way of Samsung’s palette. With the Orchid Grey Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 sequence and the Lavender Z Flip 3, purple has been an indicator of Galaxy’s signature fashion. To increase purple’s heritage, which fits hand-in-hand with Galaxy’s philosophy, we introduce our latest shade: Bora Purple. “Bora” is the Korean phrase for purple and we designed the brilliant and attention-grabbing Bora Purple Galaxy S22 to evoke pleasure, spark creativity and embrace individuality.


▲ Samsung Galaxy S22 in Bora Purple


“With its pastel and impartial tones, Bora Purple embodies optimism and a way of calm. It would unfold your world with the facility of alternative,” mentioned Sonia Chang, VP of World Model Advertising Group, MX Enterprise at Samsung Electronics. “Whether or not you’re a Ok-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We’re excited to introduce Bora Purple, first for the S22 but in addition for thrilling new Galaxy units later this yr.”


Samsung’s Galaxy S22 in Bora Purple will likely be accessible for buy beginning August 10.1


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1 Availability could fluctuate by market.


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