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Learn how to make sense of Apple’s quarterly earnings name

Throughout quarterly earnings calls, many executives deploy language designed to puff up, excuse or obfuscate their firms’ current efficiency. The aim is to make buyers pant with delight over implied future success. And in the end to offer the corporate extra money. At all times. Extra. Cash.

However while you’re Apple — with a mind-blowing market cap and a seemingly unending provide of hit merchandise — you usually don’t have to craft hopeful-yet-non-material statements or deflect questions designed to get on the backside line.

Apple’s subsequent earnings name takes place this afternoon. Not like in current calls, CEO Tim Cook dinner and CFO Luca Maestri may very well have some dangerous information this time. The corporate has warned it could take as much as an $8 billion income hit thanks to provide constraints.

So analysts are erring, considerably, on the aspect of warning, anticipating Q2 incomes per share of $1.16, a ten.7% decline from Q3 2021.

Even so, Apple’s third-quarter name is prone to be no exception to the earnings-call guidelines of monetary wordiness and exaggerated success. If you happen to’re not a professional investor, the monetary phrases and buzzwords rattled off by Cook dinner and Maestri could be complicated.

So Cult of Mac tried to make clear a few of typical earnings-report jargon under.

Apple earnings name on June 28, 2022

First a little bit of background. Apple’s earnings name will observe the issuance of the corporate’s quarterly earnings report, which might be all in regards to the laborious numbers. In the course of the earnings name, Cook dinner and Maestri will learn ready statements and take questions from Wall Avenue analysts. It’s all an try and put the earnings report’s laborious numbers into context for buyers.

Cupertino doubtless won’t wrestle as a lot as some firms to justify its current numbers. It’s a cash machine, in any case. (Simply have a look at the transcript from the final quarterly name.)

As essentially the most worthwhile firm on this planet, Apple’s worth stays effectively above $2 trillion, roughly the gross home product of South Korea. However as monetary advisers typically warn buyers, previous efficiency is just not an indicator of future success.

If you wish to pay attention in, Apple’s earnings name is scheduled for Thursday at 2 p.m. Pacific time. If it’s your first time, you should definitely learn our glossary of phrases earlier than the decision.

Earnings name glossary of phrases


On Apple earnings calls, Maestri usually mentions ASP with out spelling out that it refers to a product’s common sale worth (typically known as common promoting worth). It’s typically talked about within the context of fluctuations in general gross sales quantity. Each go up and down.

Foundation factors

A foundation level is a measurement finance of us use to explain the proportion change within the worth of one thing, like an organization’s gross margin or the impact of a fee change on a monetary instrument like an index fund. One foundation level is equal to 0.01% (1/one hundredth of a %). It’s a small-sounding factor used to explain a giant factor, like a rise in Apple’s income.


This refers to capital expenditures, or what Apple spends on “property, plant and gear (PP&E).” These are thought of long-term bills, versus OPEX, or working bills, that are extra like day-to-day bills (payroll, hire, advertising, and many others.).

The corporate sharply diminished its CAPEX spending over the previous few years, then jacked it up vastly in 2021 — to three.5 billion.

That’s simply three months’ value, however on an annual foundation, that may be about the identical because the GDP of Cambodia.

Channel stock

A producer like Apple sells a number of its merchandise to prospects by way of retailers. When Apple sells in bulk to a retailer like Goal or Amazon, however the retailer has not but bought the merchandise to shoppers at a mark-up in worth, these merchandise are thought of “channel stock.” It’s also called “promote in,” whereas stock later bought by retailers is named “promote by way of.”

The producer might not be capable to pinpoint quantities of channel stock until the retailer reviews its gross sales. Consider the retailer because the channel.

Diluted shares

Shares shares in an organization check with all inventory held by all shareholders. Diluted shares are the entire variety of shares if an organization workouts all of its convertible shares. (Convertible shares are newly issued shares, inventory choices, inventory warrants, convertible bonds and extra.)

A rule of thumb is to see fundamental share worth as how the corporate is doing proper now; diluted share worth tells you the way it might do in a disaster, if the corporate needed to problem each promised share. By both valuation, Apple is doing fairly effectively.


After they have cash, firms usually set an quantity to pay to shareholders frequently, normally quarterly. That’s referred to as a dividend. Apple has form of sucked at this, paying irregularly through the years, and it has been criticized for it. However Apple started once more to pay common dividends lately.


Earnings are the web advantage of an organization’s operation on which tax is assessed. An organization’s inventory worth is about primarily based on earnings. Subsequently, earnings per share is an effective approach to worth an organization’s inventory.

Within the first quarter of final 12 months, Apple reported document earnings — to the tune of $111.4 billion in income, up 21% over the earlier 12 months.  Q2 earnings have been up 54%, a brand new March quarter document for the corporate. Q3 additionally hit a brand new excessive in June. This autumn narrowly missed expectations, regardless of income rising 29%. Q1 2022 was Apple’s greatest quarter ever.

However don’t get your hopes up, or at the very least not crazy-high up. Cupertino’s Q3 2022 earnings might not not prime current quarters.

Fiscal 12 months

For many companies, the primary quarter of a 12 months truly ends within the final week of December. Sure, to you and me that’s the top of the earlier calendar 12 months. For firms, that accounts for the standard Q1 holidays gross sales enhance. The fourth quarter offers it up on the finish of September.

Gross margin

Gross margin will get at gross income relative to web gross sales. Expressed as a proportion, it refers to web gross sales minus the price of items bought. It’s calculated because the promoting worth of an merchandise, much less manufacturing prices (however not together with oblique mounted prices like administrative bills). The traditional formulation is gross margin equals income minus value of products bought divided by income.


While you sail right into a headwind, it slows you down. “Headwinds” is monetary analyst lingo for points which will intrude with earnings, reminiscent of new taxation, a glut available in the market or gross sales dips associated to, effectively, something. COVID-19? Certain.

Apart from the pandemic, “headwinds” headlines previously couple of years have referred to the Biden administration’s proposed tax modifications offsetting tax breaks from a couple of years in the past and biting into Apple’s revenue.

Vacation season

For many retailers, this refers to late December. For Apple, it virtually appears to imply January 1 to December 31, with a bump up on the finish. In any case, it’s normally accounted for within the first quarter earnings of the next 12 months.

I don’t know what your wage is, however Apple made $1 billion per day in 2021’s Q1, the one which included the year-end holidays.


When Maestri refers to “a robust combine” or a “a unique combine” having an impact on the numbers, he’s normally referring to the product combine. That’s, all Apple merchandise out there on the market in a given timeframe, taking into account new releases, delayed launches and occasional empty cabinets.


Sometimes outlined on the quarterly report’s revenue assertion (to not be confused with the steadiness sheet or the cash-flow assertion), income is just all revenue an organization makes from all sources, reminiscent of gross sales of services.

Underneath this cover you may assess working revenue (income minus direct prices) and web revenue (aka “the underside line,” it additional accounts for issues like curiosity earned or paid and, after all, taxes).

We initially printed this publish on April 27, 2021 and up to date it on July 27, 2021, October 28, 2021, January 27, 2022, April 28, 2022 and June 28, 2022.


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