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[Editorial] The Mainstream Second for Foldable Smartphones Is Right here – Samsung International Newsroom


I’ve labored my whole profession as an engineer, and I’ve seen many inventions at Samsung which have pushed the bounds of what’s doable with smartphones. Our mission is, and all the time has been, to create expertise that makes individuals’s lives higher. Ten years in the past, we got down to create a transformative expertise by trying on the one factor all smartphones have been synonymous with — a flat rectangular show. We requested ourselves a easy query: How can now we have all of it — an even bigger display screen and higher portability?


We noticed a chance not solely to design a brand new form but additionally to create new experiences that had by no means been doable with a smartphone earlier than. Overcoming many technological hurdles, we efficiently launched the first-ever Galaxy foldable smartphone in 2019 and have modified the way forward for our trade ever since.


Final yr, we noticed virtually 10 million foldable smartphones shipped worldwide. That’s an trade improve of greater than 300% from 2020, and I predict this fast-paced development will proceed. We’re reaching the second the place these foldable units have gotten widespread and staking an even bigger declare within the general smartphone market.


Extra importantly, Samsung Galaxy foldables have modified the way in which we use cellular units and helped allow higher life for customers worldwide.



As Life Evolve, a New Legacy Unfolds

The world is extra related than ever and is shifting at a a lot sooner tempo. Work and play intermix, and the strains between the bodily and digital world have blurred. The place we flip for work, leisure, wellness and extra has turn into a single place — our telephone. As such, our customers want a versatile machine to maintain up with their each day calls for.


The Galaxy Fold and Galaxy Flip ship on that mandate. Final yr, 70% of Galaxy foldable customers turned to the Flip to assist them see the world from a unique perspective. Flip customers love proudly owning a tool constructed for self-expression, whether or not selecting daring coloration choices for his or her machine or taking photos in a brand new approach with Flex mode.


It’s a unique expertise with the Fold. Practically one out of three Galaxy foldable customers final yr opted for this final productiveness machine, which has empowered them to do extra by hyper-connected, particular person computing. Fold customers love the multitasking functionality of a display screen that doubles in measurement, to allow them to be extra environment friendly and get issues executed sooner.


Each foldable customers have enthusiastically embraced what now we have created. Their response is our largest motivation to push ahead, and that’s why we’re dedicated to this journey of looking for new prospects for cellular innovation.


This yr, we’ve made developments in each element and opened the brand new experiences enabled by these behavior-shifting units. I’m excited to see individuals uncover new methods to do extra of the issues they love with the brand new foldable.


After all, this wouldn’t have been doable with out the open collaboration and a shared want with our companions to constantly carry new improvements to the cellular class. We’re working with trade leaders together with Google, Microsoft and different provider companions to develop the experiences which can be doable all through the foldable ecosystem.



Redefining What’s Doable for Individuals In every single place

Three years in the past, Samsung Galaxy foldables may very well be summed up in a single phrase: radical. In a short time, nonetheless, it turned clear that this groundbreaking, versatile design match completely into trendy life. In consequence, what was as soon as a novelty three years in the past, is now the popular selection for tens of millions.


At our upcoming Unpacked on August tenth, you’ll see that the affect of our innovation isn’t solely about what expertise can do. It’s about what you are able to do. We’ve as soon as once more taken our inspiration from a very powerful supply — Galaxy customers — to push the bounds of what’s doable.


I can’t wait to indicate you the potential of our new Samsung Galaxy foldables as the last word software for each productiveness and self-expression. Now, you are able to do greater than you ever thought doable, unexpectedly, on one machine.


Get able to unfold your world.


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