BIGTeam Highlight: How Brett Regan Shifted from Sports activities to Ecommerce

What do sports activities and ecommerce content material have in frequent? In case you ask Brett Regan, they’re really one and the identical.

“It doesn’t actually matter what the topic is,” Regan, adept sports activities fanatic and Content material Advertising Supervisor at BigCommerce, mentioned. “So long as you’re very diligent along with your analysis, so long as you’re correct, so long as you may be inventive and technical from an website positioning perspective and perceive your target market, the content material sort of takes care of itself.”

After a life-long devotion to sports activities, together with forging a decade-long profession path within the sports activities media business, Regan transitioned into the tech world when he joined the BigCommerce staff greater than a yr in the past. 

Right this moment, Regan helps oversee the corporate’s website positioning content material processes in addition to publishing on The BigCommerce Weblog to convey the most recent traits in ecommerce to life.

BIGTeam Highlight: Brett Regan 

From his profession shift to his love for sneakers, let’s get to know Brett Regan a bit extra:

How did you get into the ecommerce business?

Brett Regan: “Actually, I actually needed a change of tempo in my profession. Being within the media business was such a grind. I did every part from newspaper tales and journal options to radio to video to website positioning content material. Add in a couple of years of journey and the fixed feeling of just about being on-call for one thing, it’s important to sacrifice quite a lot of private time. 

“I had a blast turning my ardour into my profession, however I used to be keen to essentially dive into a brand new problem and BigCommerce was the right match.”

What makes BigCommerce an amazing place to work?

BR: “The tradition at BigCommerce is absolutely one thing else. It’s laborious to explain, nevertheless it begins from the very first day. Whether or not it’s the transparency from management or the assist out of your staff and friends, you at all times really feel included. 

“Everybody has their specialty and function, after all, however you’ll be able to simply inform everyone seems to be rowing the boat in the identical route to showcase and promote the most effective product within the business.”

What’s essentially the most fulfilling facet of your function?

BR: “It’s the primary look and completed product of a brand new submit, arms down. I completely love seeing the laborious work of our staff come to life on the web page. Understanding the way it received there from begin to end and realizing the way it may help somebody with their on-line enterprise may be very rewarding.”

What are your passions outdoors of labor?

BR: “I really like basketball. Though I’m not the tallest man on the planet, it’s been my greatest ardour for so long as I can keep in mind. There’s nothing fairly like going to or watching a giant sport. I additionally actually take pleasure in touring and attending to spend time with my household.”

What do you store for many on-line?

BR: “Sneakers, and there’s probably not a detailed second, both. I’ve at all times beloved sneakers, significantly Jordans. I’ve a fairly modest assortment proper now, in my eyes, however there’s at all times room for extra.”

What’s your favourite BigCommerce retailer?

BR: “Given my love for basketball, it must be CavaliersTeamShop.com. I really used to cowl a couple of gamers on the present Cleveland Cavaliers roster whereas they have been in highschool and school, so it’s fairly cool to see them doing huge issues within the NBA.”

What do you discover most fascinating about ecommerce?

BR: “Probably the most fascinating issues to me is how aggressive the business really is. There are much more gamers within the sport now than ever earlier than, so it’s actually intriguing to see what number of corporations are at present within the area and what inventive and revolutionary issues they’re doing to face out.”

The place do you see the way forward for ecommerce?

BR: “That’s actually laborious to foretell, particularly not understanding how superior the know-how will develop into within the subsequent few years, but when there’s one factor the ecommerce business has confirmed through the previous couple of years is that it’ll adapt to regardless of the buyer is searching for, wherever that is likely to be.

“Regardless of if it’s a longtime social media app or the brand new taste of the month we haven’t seen but, the additional improvement of omnichannel, and the way rapidly it occurs, will possible play a key function in model recognition and belief to assist on-line companies thrive.”