Amazon’s huge launch occasion introduced forward of Google’s Nest launch



What it’s essential know

  • Amazon has despatched out invitations for its annual product launch occasion this yr.
  • The corporate may introduce new iterations of its Echo line of units and recent Ring merchandise.
  • The occasion is ready to occur on September 28.

A few of Amazon’s merchandise are in want of an replace, so the corporate plans to host an occasion later this month to unveil new units and providers.

The web retail large has despatched out invitations for this yr’s Gadgets & Companies occasion, which can happen on September 28 at 9AM PT/12PM ET (through The Verge (opens in new tab)). The announcement might be absolutely digital, although Amazon didn’t go into specifics concerning the units that may make their debut on that day.