Having a website has become fundamental for any type of business, including music. That is, just Owning a website doesn’t make you better, but if you do it the right way, you can improve your performance and establish yourself as an artist. In this article I’m going to cover everything you need to know about how to make a website for musicians. Firstly I’m going to cover show you the most appropriate website platforms for musicians, and then, 9 sections that you should include on your page (regardless of which platform you use).
Table of Contents
Best Web Designers for MusiciansSquarespaceWixWeebly
9 Things Your Musician Website Should Include1. An amazing home page2. Place to listen to your music3. Sale of merch4. Section where you can follow the shows5. Email collection6. History of the band (or soloist)7. Place of contact8. Connection with social networks9. Blog (optional but effective)
Tips to keep in mindConclusions: Website for Musicians
Best web designers for musicians
To build any website, you need a base platform and hosting (web hosting). That is, a base system and also a place to host the website. If you are a musician, you may not want to get involved in things so technical. Therefore, there are platforms that allow you to create web pages all in one place. But, if you still want to try doing it yourself (platform + hosting), you can check out this article on how to make a WordPress site for musicians (coming soon Here, I’m going to show you the solutions all integrated into one platform to make websites for musicians that look good and are easy to use.
Squarespace
Squarespace is an all-in-one web page designer for creating sites with a very intuitive system. It has many special templates for musicians that are amazing. Everything works in blocks and sections. That is, you select a part and modify it. It’s that simple. The good thing about this platform is that it allows:
- Create event collections to promote your concerts
- Social media integration
- Add a music player.
- Merch integration with Printful
It has an email marketing service that allows you to create your email list and send campaigns, but it is charged separately. Among all-in-one designers, it is one of the best for musicians since it includes all the necessary functions. This platform has plans from U$12 per month if you pay annually.
–> Go to Squarespace
Wix
You’ve probably seen a lot of Wix ads on YouTube and are a little tired of it (me too), but it’s a simple and powerful website designer. As far as musicians go, it has a few features:
- Special templates for bands and artists
- Add music with a player and sell it.
- Email marketing
- Integration with Printful
- SEO optimization to appear on Google
Wix plans start from U$4.5 (but shows ads) and good plans from U$8.5 and U$12.5.
–> Go to Wix
Weebly
Weebly is an all-in-one website builder that works very well for musicians. The editor works by drag and drop, and allows you to create very elegant sites from templates. In addition, you can create email campaigns with their platform. Unfortunately , it does not have a function to add events/tours of your band, but you must do it with another separate service. It has a free plan (although with very few functions), but good plans start at U$5 per month.
–> Go to Weebly
9 Things Your Musician Website Should Include
1. An amazing homepage
When we talk about artist websites, the home page is essential to look amazing. That is, in other areas it may not be essential, but when it comes to artists and bands, it is key. Think that your page Home will be the first impression your fans and the press will have when they enter your website. Most musicians choose simple but amazing covers. That is, little information but well presented. To get inspired, look at the websites of the bands you take as a reference and get an idea of what you want yours to be like.
2. Place to listen to your music
As point number two, you’ll want there to be a section on your website to listen to your music (and purchase it additionally). While many platforms allow you to upload songs to your website, most artists prefer to embed songs from YouTube or Spotify.This can be beneficial to send your listeners directly to your Spotify or YouTube as it is a more convenient place to where people like to listen to music.
3. Sale of merch
Merchandising is one of the things that fans love the most. The times where people bought CDs or songs en masse are left behind with streaming platforms. That is, it does not mean that your most loyal fans are not going to buy songs , but it shouldn’t be your focus since this market fell a lot. Instead, focus on selling merch… t-shirts, mugs, cell phone cases, accessories and all that kind of stuff. It may sound complicated to do all this, but it really is not. Today there are platforms that print your designs on demand and send them directly to the consumer. That is, you just do the design and receive the money. In another article, I explain how to sell artist merch on your website without inventory.
4. Section where you can follow the shows
On a website for musicians, the shows, concerts or tours section is essential to be on your site. In this part you must place all the dates and places of your live shows so that your fans can find you easily. Also, a link to the place where you can get the ticket or entry will be very appropriate to improve interaction.
5. Email Collection
Almost every website has an email collection, including musicians’ websites. It doesn’t mean that because everyone does it you have to do it too, but let me show you some reasons why you should consider running email campaigns:
- You can keep your audience updated about upcoming live shows.
- You can send offers and new products from your merchandising store.
- Notify new releases of EPs, singles or albums.
And all this, your fans can receive directly in their email box. That is, you can start generating direct interaction with your fans without the need for any intermediary. Therefore, let me tell you that it is a very good idea. You can check out how to make a musician newsletter here.
6. History of the band (or soloist)
Your fans or potential fans will want to know about you. In the “About Us” or “About” section you can tell everything related to the history of the band. The style of music, the native place, how it was created, talk about the most successful releases or even some upcoming events. But the idea is that your fans or the press have a clear idea of who you are.
7. Place of contact
Having your fans or the press contact you is essential so as not to miss any opportunity. You can create a contact form or also place a specialized email depending on the type of contact.
8. Connection with social networks
You will also want to connect your social networks so that they can find you on YouTube, Facebook, Instagram, etc. Generally, social network links are placed either above the menu, or in the footer.
9. Blog (optional but effective)
Blogging is one of the most useful tools to generate more traffic to the site. If you like to write and want to share ideas or experiences related to your band, a blog is a good way to do it. In addition, it also allows you to connect in a different way with your audience.
Tips to keep in mind
In addition to all this, there are some things that you should keep in mind when creating your website. These tips will help you avoid some mistakes that many make.
- Don’t make it too heavy: Don’t put 3MB images or heavy files as they will make the page super slow. Optimize your images for the web with Photoshop or other software to get the best possible speed.
- Make the menu easy to navigate: People should easily understand how to access each part of the page, don’t make it too complex.
- Don’t enter a lot of text: People get bored of reading easily. Therefore, place only the text that you consider necessary.
Conclusions: Website for Musicians
Making a website for musicians is not complicated at all and can help you improve interaction with your fans and obtain a stronger profile in the press. Make sure you include everything necessary on your website to attract as much attention as possible.No Don’t forget to leave your comment below!
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